Tuesday, October 2, 2007

Introduction to GoToMeeting Affiliates

Affiliate Program Manager Introduction

Dear My Friends,

Hello! My name is Rosminah Brown and I am pleased to introduce myself as your new program manager for the GoToMeeting affiliate program at Commission Junction.

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I bring onboard two and a half years of experience working directly for Commission Junction, where I was a program manager for an advertiser client portfolio. As the affiliate manager for the GoToMeeting/GoToWebinar program, it will be my job to understand and support your publisher needs and to work with you to monetize the relationship to its highest potential.

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Earlier this month I attended CJU, as did a number of you. For those who were not able to attend, I would like to share with you some information from the session titled, "The Pulse of the Affiliate Market," which I felt contained the strongest message about affiliate relationships.

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Rebecca Madigan, Director of Product Management at CJ, had asked a number of publishers and advertisers what was most important to the affiliate relationship. Some results matched established best practices, others caught all by surprise. Of particular interest were the criteria used when selection partners.

Publisher criteria when selecting merchant partners:

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  • Advertiser Response
  • Brand
  • Conversion Rate
  • Deep Linking
  • Commission Rate
  • Consumer incentive
  • Keyword Policy
  • Product Feed
  • Network
  • Publisher Incentive

Advertiser criteria when selecting affiliate partners:

  • CJP Status
  • Publisher Vertical
  • Geographic Location
  • EPC
  • Time in Network
  • Network

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I am pleased to note that the GoToMeeting/GoToWebinar affiliate program has long supported a number of the points in the above publisher feedback and that we are working to align ourselves with the remainder that are relevant to our program.
Understandably, these two lists are broadly based and not specific to our program and product offerings, so we also welcome any additional feedback you might have.

The true highlight of CJU wasn't the presentations, though: it was the opportunity to meet some of you face to face. I am looking forward to working with you more in the coming months. Feel free to contact us with questions about our relationship or about your publisher account at Commission Junction.

Kind regards,

Rosminah Brown and the Affiliate Team
GoToMyPC | GoToMeeting | GoToWebinar

Citrix Online | 5385 Hollister Avenue | Santa Barbara, CA 93111 | Voice: (888) 259-3826
© 2007 Citrix Online, LLC. All rights reserved.

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